More than 11 million people have fled their homes, and almost 6 million out of the total number are internally displaced people who need to build their lives from scratch. Many of these people do not even have the necessities of life — places to live, food, basic hygiene stuff etc.
Even those who did not leave their homes and did not find themselves in the occupied territories, they found themselves in a difficult situation due to job losses, physical destruction or business shutdowns, and so on. Moreover, the humanitarian crisis is only intensifying with the deteriorating economic situation in the country.
To resolve this issue, local communities and other organizations have set up support centers for internally displaced persons, such as camps and other places with food and basic accommodation or humanitarian aid distribution centers. The number of such places is growing with new migration from the eastern regions and new waves of evacuations. Some of these shelters are supported by members of the Ukrainian Berries Association (UBA).
Since the beginning of the Russian invasion of Ukraine on February 24, 2022, Ukrainian citizens and Ukrainian businesses continue to suffer heavy losses.
Ukrainian business also suffered heavy losses - many supply chains were broken, financial and logistical problems came to business - lack of financial resources for operations, destroyed logistics and the loss of remote customers, direct losses and damage to assets from military actions etc. Local and regional small business, as most unprotected share of Ukrainian business environment, has been particularly affected.
Taking into consideration mentioned above UBA decided to launch the initiative “Ukrainian Hope Place” which will allow ensuring continuity of local and regional small business in Ukraine and will help to people who lost everything and will assist local communities in resolving their humanitarian issues.The initiative started in March 2022.
Currently, the focus of state support is on medium and large enterprises to ensure Ukrainian food security and economic stability. But supporting small businesses is jobs in the regions, providing local needs for goods and services, and supporting local budgets.